CIM Revision Cards Strategic Marketing Decisions: 2nd Edition (Hardback) book cover

CIM Revision Cards Strategic Marketing Decisions

2nd Edition

By Karen Beamish

Routledge

102 pages

Purchasing Options:$ = USD
Hardback: 9780750686556
pub: 2008-02-28
$16.95
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eBook (VitalSource) : 9780080568942
pub: 2012-08-06
from $10.17


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Description

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Table of Contents

Challenging traditional strategic thinking; Competitive strategy as a learning process; Developing corporate wide marketing innovation; Decisions for a new strategic marketing direction; Developing innovative strategies to achieve global fast growth;

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General