102 Pages
by
Routledge
100 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Chapter 1 INTRODUCTION TO STRATEGIC MARKETING DECISIONS; Chapter 2 CHALLENGING TRADITIONAL STRATEGIC THINKING; Chapter 3 COMPETITIVE STRATEGY AS A LEARNING PROCESS; Chapter 4 DEVELOPING CORPORATE WIDE MARKETING INNOVATION; Chapter 5 DEVELOPING CORPORATE WIDE MARKETING INNOVATION; Chapter 6 STRATEGIC DECISIONS FOR GLOBAL DEVELOPMENT; Chapter 7 INNOVATIVE STRATEGIES FOR FAST GLOBAL GROWTH; Chapter 8 BUILDING PORTFOLIO VALUE: BRANDING, PRODUCTS AND SERVICES; Chapter 9 INTEGRATED COMMUNICATIONS AND RELATIONSHIP DEVELOPMENT; Chapter 10 USING THE EXTENDED ORGANIZATION TO ADD PORTFOLIO VALUE; Chapter 11 FINANCIAL APPRAISAL FOR STRATEGIC MARKETING DECISIONS; Chapter 12 ACHIEVING A SUSTAINABLE COMPETITIVE ADVANTAGE;
Biography
Katharina Reiß, Hans J. Vermeer, Christiane Nord, Marina Dudenhöfer
