110 Pages
by
Routledge
110 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Chapter 1 Unit 1: Introduction to Strategic Marketing in Practice; Chapter 2 Unit 2: What is Meant by Case Study Analysis?; Chapter 3 Unit 3: Understanding the Direction and Management of Marketing Activities; Chapter 4 Unit 4: Contemporary Marketing Issues; Chapter 5 Unit 5: Effective Customer Orientation; Chapter 6 Unit 6: The Examination;
Biography
Maggie Jones
