1st Edition
CIM Revision Cards:Marketing Management in Practice 05/06
By marketing Knowledge
Copyright 2005
124 Pages
by
Routledge
120 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans
Biography
John Williams of Marketing Knowledge
