1st Edition

Capitalism An Ethnographic Approach

By Daniel Miller Copyright 1997
368 Pages
by Routledge

368 Pages
by Routledge

368 Pages
by Routledge

This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and... Read more
Capitalism, ethnography and Trinidad; pure capitalism; the local-"global" and the global-"local" companies; the ethnography of brands - the Trinidadian sweet drink industry; the production of advertising; the content and consumption of advertisements; retail and shopping; consumption and capitalism.

Biography

Daniel Miller Professor of Anthropology,University College London. Recent books include 'A Theory of Shopping', 'The Internet: An Ethnographic Approach' (with Don Slater) and Ed. 'Car Cultures'.