1.Introduction 2.History of gambling, casinos and modern integrated resorts 3.The role of the casino in an integrated resort 4.Psychology of gambling and casino gaming 5.Casino floor design, servicescape, service quality and structure 6.Basic casino operation concepts 7.Marketing casino gaming 8.Environmental, social and governance impact of integrated resorts
Biography
Desmond Lam is the College Master of Lui Che Woo College and Professor in Integrated Resort and Tourism Management at the University of Macau, China. He is a life member of Clare Hall, University of Cambridge, and recipient of several awards including the Emerging Leader trophy at the 2016 Asia Gaming Awards. Desmond has also been a judge for the International Gaming Awards since 2008 and, more recently, for the G2E Asia Award.
