Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
Introduction: Celebrity, convergence and transformation Douglas Brownlie, Paul Hewer and Finola Kerrigan
1. Marketing and the cultural production of celebrity in the era of media convergence Chris Hackley and Rungpaka Amy Hackley
2. Puppets of necessity? Celebritisation in structured reality television Alex Thompson, Lindsay Stringfellow, Mairi Maclean, Andrew MacLaren and Kevin O’Gorman
3. Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price Hayley L. Cocker, Emma N. Banister and Maria G. Piacentini
4. The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns Ming Lim and Mona Moufahim
5. ‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust Andrew Lindridge and Toni Eagar
6. Nigellissima: a study of glamour, performativity and embodiment Lorna Stevens, Benedetta Cappellini and Gilly Smith
7. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand Scott Mills, Anthony Patterson and Lee Quinn
8. The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves Chloe Preece
9. The production and consumption activities relating to the celebrity artist Ian Fillis
10. Unpacking celebrity brands through unpaid market communications Fiona Davies and Stephanie Slater
11. Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal Renaud Lunardo, Olivier Gergaud and Florine Livat
The Journal of Marketing Management was founded in 1985 by Michael J. Baker to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole, in an accessible way.
Currently edited by Mark Tadajewski, the Journal of Marketing Management is the official Journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions which blend the best of theory and practice. JMM seeks to meet the needs of a wide but sophisticated audience, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. It seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the subject.
The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues. These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.