1st Edition
Celebrity, Convergence and Transformation
Introduction: Celebrity, convergence and transformation Douglas Brownlie, Paul Hewer and Finola Kerrigan
1. Marketing and the cultural production of celebrity in the era of media convergence Chris Hackley and Rungpaka Amy Hackley
2. Puppets of necessity? Celebritisation in structured reality television Alex Thompson, Lindsay Stringfellow, Mairi Maclean, Andrew MacLaren and Kevin O’Gorman
3. Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price Hayley L. Cocker, Emma N. Banister and Maria G. Piacentini
4. The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns Ming Lim and Mona Moufahim
5. ‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust Andrew Lindridge and Toni Eagar
6. Nigellissima: a study of glamour, performativity and embodiment Lorna Stevens, Benedetta Cappellini and Gilly Smith
7. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand Scott Mills, Anthony Patterson and Lee Quinn
8. The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves Chloe Preece
9. The production and consumption activities relating to the celebrity artist Ian Fillis
10. Unpacking celebrity brands through unpaid market communications Fiona Davies and Stephanie Slater
11. Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal Renaud Lunardo, Olivier Gergaud and Florine Livat
Biography
Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK.
Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK.
Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.
