1st Edition
Celebrity 'Outsider' Politicians in the Digital Realm Donald Trump's Online Charismatic Authority
Introduction. Chapter 1 - Celebrity, Digital Democracy and the public sphere Chapter 2: The Celebritization of American Politics and online campaigning in the modern US Polity - methodologies and context Chapter 3: The Social Media Presidency and as a Political Outsider Chapter 4: Political marketing and advertising in the digital domain- The 2024 Presidential campaign case study Chapter 5: Donald Trump 2.0, Elon Musk, Podcasters and Social Media News Influencers - The political content of the Postmodern Celebrity Outsider Presidency Chapter 6: Celebrity Politicians, political efficacy and the democratic deficit Introduction Chapter 7: Post-script Bibliography
Biography
Mark Wheeler is an Emeritus Professor of Political Communications, London Metropolitan University.
