1st Edition

Choice and Preference in Media Use Advances in Selective Exposure Theory and Research

By Silvia Knobloch-Westerwick Copyright 2015
496 Pages
by Routledge

464 Pages
by Routledge

496 Pages
by Routledge

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated... Read more

Section I: Overarching Terms and Theories
Chapter 1: Building Blocks of the Selective Exposure Paradigm
Chapter 2: Theories Relating to Selective Exposure

Section II: Methodological Considerations
Chapter 3: Self-Reports of Media Exposure Recollections
Chapter 4: Selective Exposure Measurement and Research Designs

Section III: Information Context
Chapter 5: Cognitive Dissonance and Related Research
Chapter 6: Informational Utility Model and Related Research
Chapter 7: Sensation Value and Journalistic Cues
Chapter 8: Situational Factors in Selective Entertainment Exposure
Chapter 9: Selective Entertainment Exposure Beyond Mood Management

Section V: Crossroads of Information and Entertainment
Chapter 10: Information vs. Entertainment and Infotainment
Chapter 11: Socio-Psychological Processes

Section VI: Looking Ahead
Chapter 12: New Media Contexts 
Chapter 13: Consequences of Selective Exposure and the SESAM Model

Biography

Silvia Knobloch-Westerwick is professor and director of graduate studies at the School of Communication, The Ohio State University. She serves as managing editor of the ISI-ranked journal Media Psychology. She has held faculty appointments at the University of Dresden, Germany, University of California at Davis, and the University of Michigan, Ann Arbor. Her research interests include selective exposure to media, as well as general research on media uses and effects and media psychology.