1st Edition
Co-Creation, Innovation and New Service Development The Case of Videogames Industry
By Jedrzej Czarnota
Copyright 2018
238 Pages
by
Routledge
238 Pages
by
Routledge
238 Pages
by
Routledge
Also available as eBook on:
Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from... Read more
1. Introduction
2. Beyond State-of-the-Art in Co-Creation
3. Observing the Videogames Industry
4. Managerial Insights for Creative Services
5. Key Findings
Biography
Jedrzej Czarnota is a Research Analyst at Trilateral Research Ltd., UK.
