Communication Campaigns About Drugs: Government, Media, and the Public, 1st Edition (Paperback) book cover

Communication Campaigns About Drugs

Government, Media, and the Public, 1st Edition

Edited by Pamela J. Shoemaker


138 pages

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pub: 2011-12-02
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First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.


"…this edited volume includes laudable studies about the media's agenda-setting role on the drug issue….provokes additional questions and serious debate not only about the role of the mass media but about the approach itself."

Journal of Communication

"…provides an excellent review of the literature about the agenda-setting function of the news media….For a statistically oriented book, most of the chapters are surprisingly accessible to undergraduate students."


"…provides further insight into the complexity of the relationships among the agendas of the public, media and government."

Journalism Quarterly

"…a useful summary of what is known of media impact on the drug issue."

Communication Booknotes

"…a welcomed addition to the growing body of literature…should be of interest to those seeking additional information about the nuances of the agenda-setting process."

Journal of Broadcasting & Electronic Media

Table of Contents

Contents: P.J. Shoemaker, Introduction. S.B. Lachter, A. Forman, Drug Abuse in the United States. A. Forman, S.B. Lachter, The National Institute on Drug Abuse Cocaine Prevention Campaign. J.E. Merriam, National Media Coverage of Drug Issues, 1983-1987. S.D. Reese, L.H. Danielian, Intermedia Influence and the Drug Issue: Converging on Cocaine. L.H. Danielian, S.D. Reese, A Closer Look at Intermedia Influences on Agenda Setting: The Cocaine Issue of 1986. P.J. Shoemaker, W. Wanta, D. Leggett, Drug Coverage and Public Opinion, 1972-1986. D.D. Nesbit, Citizen Attitudes Toward Drug Testing: Value Conflict or Concensus? L.D. Johnston, America's Drug Problem in the Media: Is It Real or Is It Memorex? D.L. Shaw, M.E. McCombs, Dealing with Illicit Drugs: The Power -- and Limits -- Of Mass Media Agenda Setting.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies