Communication Perspectives on HIV/AIDS for the 21st Century  book cover
1st Edition

Communication Perspectives on HIV/AIDS for the 21st Century

ISBN 9780805858273
Published August 20, 2007 by Routledge
512 Pages

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Book Description

Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective.

Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS.

Issues addressed here include:

  • Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testing
  • Parent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programs
  • The effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV prevention
  • News media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy making
  • Health literacy and its importance to the health and well-being of those undergoing HIV treatment.
  • The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behavior

The volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations.

With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.

Table of Contents

Contents: Preface. Part I: Review Chapters. S.M. Noar, T. Edgar, The Role of Partner Communication in Safer Sexual Behavior: A Theoretical and Empirical Review. T. Edgar, S.M. Noar, B. Murphy, Communication Skills Training in HIV Prevention Interventions. L.S. Rintamaki, F.M. Weaver, The Social and Personal Dynamics of HIV Stigma. D.J. Goldsmith, D.E. Brashers, K.A. Kosenko, D.J. O'Keefe, Social Support and Living With HIV: Findings From Qualitative Studies. M. Mattson, I. Basnyat, Infusing HIV Test Counseling Practice With Harm Reducation Theory: An Integrated Model for Voluntary Counseling and Testing. C.K. DiIorio, F. McCarty, E. Pluhar, Talking About HIV and AIDS: A Focus on Parent-Child Discussions. K. Resnicow, C. DiIorio, R. Davis, Culture and the Development of HIV Prevention and Treatment Programs. P. Palmgreen, S.M. Noar, R.S. Zimmerman, Mass Media Campaigns as a Tool for HIV Prevention. M.G. Kennedy, V. Beck, V.S. Freimuth, Entertainment Education and HIV Prevention. J.W. Dearing, D.K. Kim, The Agenda-Setting Process and HIV/AIDS. J.B. Scott, The Rhetoric of Science vs. Politics in U.S. HIV Testing and Prevention Policy. S.C. Kalichman, Health Literacy and AIDS Treatment and Prevention. S. Bull, Internet and Other Computer Technology-Based Interventions for STD/HIV Prevention. Part II: Intervention Exemplar Chapters. P.R. Appleby, C. Godoy, L.C. Miller, S.J. Read, Reducing Risky Sex Through the Use of Interactive Video Technology. S. Clayton, C.M. Daniel, A. Bowen, The Internet: Accessible and Affordable HIV Prevention for Rural MSM. R.J. DiClemente, N.D. Braxton, J.M. Sales, G.M. Wingood, Using Communication Strategies in an HIV-Prevention Curriculum to Enhance African-American Adolescents' Adoption of HIV-Preventive Behaviors. J. Hecht, Social and Sexual Networks at STOP AIDS Project: A New Strategy for Diffusing Messages. T. Hoff, J. Davis, M. James, Leveraging Entertainment Media to Communicate About AIDS: The Kaiser Family Foundation. J. Howson, K. Witte, "For People Like Us": Mobilizing Communities for HIV/AIDS Prevention, Treatment, Care, and Support. C.A. Latkin, A.R. Knowlton, A Network Oriented HIV Prevention Intervention: The SHIELD Study. A.N. Miller, Faith and the A, B, Cs of HIV: The Approach of "I Choose Life-Africa." C.A. Redding, P.J. Morokoff, J.S. Rossi, K.S. Meier, A TTM-Tailored Condom Use Intervention for At-Risk Women and Men. J.L. Richardson, J. Milam, L. Espinoza, Partnership for Health Program Development: A Brief Safer Sex Intervention for HIV Outpatient Clinics. A.J. Roberto, K.E. Carlyle, Using Technology to Prevent Teen Pregnancy, STDs, and HIV.

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Timothy Edgar (PhD, Purdue University) is an associate professor and director of the Graduate Program in Health Communication at Emerson College, where he teaches behavioral and communication theory, social marketing, and research methods. He also has a secondary appointment as an associate adjunct clinical professor in the Department of Public Health and Family Medicine at the Tuft s University School of Medicine. His career has been devoted to conducting research on the use of communication strategies to motivate changes in health-related risk behaviors. Prior to joining the Emerson faculty, Dr. Edgar was a senior study director at Westat in Rockville, Maryland for 9 years, where he was the project director for dozens of health communication evaluation studies, primarily for the Centers for Disease Control and Prevention (CDC). Dr. Edgar also led the team that developed the CDCynergy training tool for CDC, which is the agency’s standard for instruction on health communication planning, implementation, and evaluation. Prior to his career as a professional evaluator, Dr. Edgar was on the health communication faculty at the University of Maryland for 7 years where he primarily conducted HIV/AIDS-related research. Dr. Edgar has been the recipient of numerous academic honors and awards, and he is on the editorial boards of Health Communication and the Journal of Health Communication.

Seth M. Noar (PhD, University of Rhode Island) is an assistant professor and associate member of the graduate faculty in the Department of Communication at the University of Kentucky. Before joining the University of Kentucky, he was a postdoctoral scholar at the Institute for HIV Prevention Research for 2 years, also at the University of Kentucky. His research interests focus on health promotion and disease prevention from a health communication perspective, and are mostly concentrated in the area of HIV prevention and safer sexual behavior. Dr. Noar is currently a co-investigator on HIV prevention projects funded by both the National Institutes of Health and the Centers for Disease Control and Prevention. He serves on the editorial boards of Health Communication and Communication Monographs.

Vicki S. Freimuth (PhD, Florida State University) is director of the Center for Health and Risk Communication and a professor in the Department of Speech Communication and the Grady School of Journalism at the University of Georgia. Her major research interests center on health communication, specifically studying the role of communication in health promotion. Before joining the faculty at the University of Georgia, she served as director of communication at the CDC for 7 years. Prior to that position, she was professor and director of the Health Communication Program at the University of Maryland. She is the recipient of several grants including ones from the National Cancer Institute and the CDC. She has served on the editorial boards of several journals including the Journal of Communication, Human Communication Research, and the Journal of Health Communication. She won a Distinguished Career Award from the American Association of Public Health in 2003. She was selected as the first Outstanding Health Communication Scholar by the International Communication Association and the National Communication Association and was selected as the Woman of the Year at the University of Maryland in 1990. She has provided consultation to many organizations including the U.S. Agency for International Development, the World Health Organization, the World Bank, the National Cancer Institute, the National Eye Institute, and the Robert Wood Johnson Foundation.