1st Edition
Communication and Health Systems and Applications
230 Pages
by
Routledge
230 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues in the communication of health care, ranging from micro to macro levels, are discussed. The contributors recognize... Read more
Contents: Part I:Foundations. L. Donohew, E.B. Ray, Introduction: Systems Perspectives on Health Communication. J.R. Finnegan, Jr., K. Viswanath, Health and Communication: Medical and Public Health Influences on the Research Agenda. Part II:Health Communication Within Medical Contexts: Interpersonal, Small Group, and Organizational Issues. T.L. Thompson, Patient Health Care: Issues in Interpersonal Communication. B.D. Ruben, The Health Caregiver-Patient Relationship: Pathology, Etiology, Treatment. R.J.W. Cline, Small Group Communication in Health Care. E.B. Ray, K.I. Miller, Communication in Health-Care Organizations. Part III:Communication and Public Health: Mass Media and Education Issues. K.A. Neuendorf, Health Images in the Mass Media. L. Donohew, Public Health Campaigns: Individual Message Strategies and a Model. J.D. Brown, E.F. Einsiedel, Public Health Campaigns: Mass Media Strategies. V.S. Freimuth, The Chronically Uninformed: Closing the Knowledge Gap in Health. G.L. Kreps, Communication and Health Education.
Biography
Ray, Eileen Berlin; Donohew, Lewis
"...the recent publication of two excellent books on health communication forces us to reconsider the field and enlarge our perspectives....the Ray and Donohew text is more recommended."
—Canadian Journal of Communication
