1st Edition
Competition, Strategy, and Innovation The Impact of Trends in Business and the Consumer World
Introduction - Strategy, innovations and consumer under the influence of megatrends
Rafał Śliwiński and Łukasz Puślecki
Part I. Strategy and competitiveness
1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce
Rafał Śliwiński
2. Towards sustainable markets and business models – new trends in building competitive position
Magdalena Śliwińska
3. Digital Megatrends and the Management Barriers They Form
Grzegorz Sobiecki
Part II. Consumer world
4. Understanding consumer perceived value in augmented reality - implications for marketing activities
Małgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek
5. Consumer resistance to Internet of Things: a privacy perspective
Tomasz Grzegorczyk
6. The effects of social media tools` usage in international marketing communication – corporation perspective
Małgorzata Bartosik-Purgat, Michał Staszków and Michał Lemański
Part III. Innovation
7. Accelerating R&D with Knowledge and New Technological Solutions – from Innovation Cooperation to Translational Innovation
Łukasz Puślecki, Marek Dąbrowski, Michael Czekajlo and Mateusz Puślecki
8. Family business responsibility - allocation of profit and innovation planning
Ewa Więcek-Janka and Alicja Hadryś-Nowak
Conclusion - Looking Ahead 2030
Rafał Śliwiński and Łukasz Puślecki
Biography
Rafał Śliwiński is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland.
Łukasz Puślecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.
