Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
Organizational Management and the COVID-19 Crisis Security and Risk Management Dilemmas
The Corporation of the Future
By Teena Mishra
December 29, 2022
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key ...
By J. Mark Munoz
December 16, 2022
Digital entrepreneurship refers to business activities in the digital media and information and information and communication technologies. It encompasses entrepreneurial pursuits in areas such as artificial intelligence, blockchain, internet of things, and augmented reality among many more. The ...
By Wioletta Sylwia Wereda, Jacek Woźniak, Justyna Stochaj
December 16, 2022
The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk management principles and procedures to secure an organizations position in the market. This book ...
By Jacky Hong, Jorge Muniz Jr.
December 09, 2022
Knowledge has become increasingly complex and important for organizations. Despite the growing recognition of the factors that enable knowledge management in organizations, our understanding about the unique cross-cultural challenges is rather limited. In particular, how cultural differences ...
By Stuart Orr, Paul Hunter
November 24, 2022
Although largely unseen, the industrial revolution taking place before us is picking up steam ─ dramatically. Dissolution of traditional global trading partnerships and the formation of new trading blocks, such as China’s Belt and Road initiatives, are creating turmoil and rapid change in the ...
By Regina Lenart-Gansiniec, Łukasz Sułkowski
November 11, 2022
Significant disruption to the educational sector occurred due to the COVID-19 pandemic. This shed a light on the need for new delivery methods and greater collaboration, which has become urgent and obvious as existing structures and traditional channels have struggled to cope or shut down. Higher ...
By Natalia Moch, Wioletta Wereda, Jerzy Stańczyk
October 10, 2022
The COVID-19 pandemic has forced society to re-evaluate security, crisis and risk management principles and policies so we are better prepared to deal with contemporary threats. This book provides an overview of selected and key changes that have taken place in the security environment across ...
By Wioleta Kucharska
September 30, 2022
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the ...
By Elis Carlström
September 19, 2022
Original ideas start in a person´s mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This ...
By Stewart Jones
September 15, 2022
This book is an introduction text to distress risk and corporate failure modelling techniques. It illustrates how to apply a wide range of corporate bankruptcy prediction models and, in turn, highlights their strengths and limitations under different circumstances. It also conceptualises the role ...
By Huda Khan, Richard Lee, Polymeros Chrysochou
August 18, 2022
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool...
By Magdalena Biel, Beata Ślusarczyk
August 12, 2022
Family Business and Management: Objectives, Theory, and Practice characterizes the specificity of the functioning of family businesses through the prism of their objectives. It contains both theoretical considerations about the essence of family entrepreneurship and the objectives set by family ...