1st Edition
Competitive Strategy for Media Firms Strategic and Brand Management in Changing Media Markets
By Sylvia M. Chan-Olmsted
Copyright 2006
384 Pages
by
Routledge
256 Pages
by
Routledge
384 Pages
by
Routledge
Also available as eBook on:
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common... Read more
Contents: Preface. Introduction. Enter the Arena of Strategic Media Management. A Primer in Strategic Management for Media Firms. A Primer in Corporate and International Strategy for Media Firms. A Primer in Brand Management for Media Firms. Strategy and Competition in the New Broadcast Industries. Strategy and Competition in the Multichannel Media Industry. Strategy and Competition in the Enhanced Television Market. Strategy and Competition in the Broadband Communications Market. Strategy and Competition of Global Media Conglomerates. Conclusions.
Biography
Sylvia M. Chan-Olmsted
