1st Edition

Consumer Behaviour Analysis Critical Perspectives on Business and Management

Edited By Gordon Foxall
    1416 Pages
    by Routledge

    Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

    Volume I: The Behavioural Basis of Consumer Choice
    Part 1: Towards a Behavioural Perspective
    Part 2: Patterns of Consumer Choice
    Part 3: Cognitive Decision Making
    Volume II: The Behavioural Economics of Consumption
    Part 1: Behavioural Economics, Matching and Maximization
    Part 2: Token Economies and Social Marketing
    Part 3: Behavioural Decision Making
    Volume III: Marketing in Behavioural Perspective
    Part 1: Theory and Interpretation
    Part 2: Classical Conditioning Research
    Part 3: Operant Research
    Part 4: Marketing Decision Making
    This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski