Consumer Behaviour in Contemporary Tourism Research A Research Companion

Introduction to the Consumer Behaviour in Contemporary Tourism Research PART I: Consumer Behaviour: Concepts, Theoretical and Methodological Perspectives Chapter 1. Consumer Behaviour in Tourism: Emerging Perspectives Huda Khan, Richard Lee, and Raouf Ahmad Rather Chapter 2. Consumer Behavior in Contemporary Tourism: A Systematic Review Perspective Farhan Mirza, Ding Hooi Ting, Amir Zaib Abbasi, and Raouf Ahmad Rather Chapter 3. Reconfiguring Consumer Behaviour in Tourism: A Generation Z Perspective Ricardo Mahshi and Charles Arcodia PART II: Consumer Psychology and Behaviour Chapter 4. Consumers’ Engagement and Behaviour: An Integrative Framework, Propositions, and Future Research Raouf Ahmad Rather, Anisur Rehman, and Sadia Ehtisham Chapter 5. Psychological Factors and Consumer Behavior in Tourism Mohd Azhar and Sehar Nafees Chapter 6. The Impact of Sensory Marketing Elements on Brand Love and Loyalty in Luxury Hotels Neila Sta, Houssem Edine Nasr, and Walid Chaouali PART III: Cultural/Cross-Cultural Aspects of Consumer Behaviour Chapter 7. Cultural Differences in Tourist-Host Interactions: A Case Study of Iran Hamideh S. Shahidi and Constantia Anastasiadou Chapter 8. The relationship between Travel Destination Image and Country-of-Origin Richard Lee, Huda Khan, Raouf Ahmad Rather, and Iva Atanassova Chapter 9. Cultural Narratives and Consumer Choices: Understanding the Tourist's Behaviour Towards Dark TourismTahir Sufi, Anil Kumar Goyal, and Hare Krishna Chaudhary Chapter 10. Hinderance to Young Chinese Tourists’ Visiting European Destinations: Is It Resentment to Pandemic Animosity or Ethnocentric Attitude? Ahmed Bostani, Muhammad Zahid Nawaz, and Syed Hussain Murtaza PART IV: Technology-Powered Consumer Behaviour Chapter 11. Enhancing the Virtual Reality Tourism Experience in Saudi Arabia: Analyzing the Role of Gamification and its Impact on Alleviating Tourism Fatigue Sharidah Alabduh and Nadia Adnan Chapter 12. Transforming Tourism: The Role of the Metaverse in Shaping Future Travel Experiences and Business Models Víctor Calderón-Fajardoa and Miguel Puig-Cabrerab Chapter 13. Tourists’ Enjoyment, Cognitive Perception Processing and Perceived Trust Towards Intention to Use Metaverse: Tourist Involvement Matters? Abdul Mannan Arshad Sharif Rana, and Ammara Awan Chapter 14. Hotel’s Website Hospitality and Artificial Intelligence: Towards Enhancing the Tourist Satisfaction and Intention to Revisit Zohra Ghali, Karim Garrouch, Olfa Bouhlel, and Raouf Ahmad Rather Chapter 15. The Influence of User-Generated Content on the Travel Decision-Making Process Maja Kroon Josefsson, Lucia Pizzichini, and Adele Berndt Chapter 16. Riding the Digital Wave: Emerging Technology Trends as a Booster for Transforming Tourists' Decision-Making Thilini Gamage and Athula Gnanapala Chapter 17. AI-powered Translator Applications in Tourism: Exploring Attitude and Intention to Reuse through a Self-Determination Theory Perspective GhofraneBen Dhifallah, Walid Chaouali, and Houssam Jedidi Chapter 18. The Algorithmic Guest: AI, Consumer Agency, and the Transformation of Tourism Behaviour Iva Atanassova and Huda Khan PART V: Sustainable and Responsible Consumer Behavior Chapter 19. Sustainability and Cultural Heritage in the Digital Age Fatima Zahra Fakir, Erdem Baydeniz, Mustapha Ahachmi, and Akif Gökçe Chapter 20 Eco-Gamification: A Pathway to Sustainable Consumer Behavior in Tourism Osman Sesliokuyucu, Ahmet Ozturk, and Cihan Cobanoglu Chapter 21. Towards Sustainable Travel: Exploring the Challenges and Solutions for Eco-Friendly Tourism Fizza Asif and Carmela Donato Chapter 22. The Psychology of Hotel Greenwashing: Mediation of Green Hesitation and Green Attitude in Predicting Pro-Environmental Behavioral Intention Salman Majeed, Rawan Nimri, and Nigel Bairstow Chapter 23. Green Hotels and Ethical Consumer Choices: Bridging the Gap In Sustainable Tourism Rawan Nimri, Salman Majeed, and Firas Jamil Alotoum Chapter 24. Psychological Pathways to Greenwashing and Pro-Environmental Behavioral Intention: Green Service Experience and Perceived Green Benefits in Hotels Salman Majeed, Nigel Bairstow, Sandra D Smith PART VI: Travel Behavior and Scope for Future Research Chapter 25. Conclusion: Updating Consumer Behaviour and Scope for Future Research Raouf Ahmad Rather and Farhan Mirza

Biography

Raouf Ahmad Rather is affiliated with Center for Finance and Digital Economy, King Fahd University of Petroleum and Minerals, Saudi Arabia.

Huda Khan is Senior Lecturer in Marketing and Associate Director of the Africa Asia Centre for Sustainability at the Business School University of Aberdeen, United Kingdom. She is Visiting Researcher at the Innolab, University of Vaasa, Finland.