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Consumer Social Values book cover

1st Edition

Consumer Social Values

Edited By Eda Gurel-Atay, Lynn R. Kahle Copyright 2019
286 Pages
by Routledge

286 Pages
by Routledge

286 Pages
by Routledge
Also available as eBook on:
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique... Read more

SECTION I Key Issues in Social and Cultural Values

  1. Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers

    2. Eda Gurel-Atay and Lynn R. Kahle

  2. Strategic Marketing Imperatives and Insights: Common Pitfalls and Solutions

    3. Thomas J. Reynolds

    SECTION II Specific Applications of Values Research and Theory

  3. Self-Sufficiency & Materialism: Scale Development & Its Implications

    4. Yupin Patara and Nicha Tanskul

  4. "I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual Design
    Kristina Haberstroh and Ulrich R. Orth

    5.

  5. Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values

    6. Emre Ulusoy and Paul G. Barretta

  6. Handmade: How Indie Girl Culture is Changing the Market

    7. Rachel Larsen and Lynn R. Kahle

  7. Understanding the Voter Decision Trade-off Analysis as a Foundation for Developing More Predictive Polling Methodologies

    8. Thomas J. Reynolds

  8. Money Attitudes and Social Values: A Research Program and Agenda

    9. Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Drew Martin

  9. Social Media and Values

    10. Christopher Lee and Lynn R. Kahle

    SECTION III Spiritual Aspects of Values

  10. Meditation and Consumption

    11. Nicha Tanskul and Yupin Patara

  11. Religion: The New Individual Difference Variable and Its Relationship to Core Values

    12. Elizabeth Minton and Lynn Kahle

    SECTION IV Methodological Approaches

  12. Mapping Human Values: Enhancing Social Marketing through Obituary Data-Mining

    13. Mark Alfano, Andrew Higgins, and Jacob Levernier

  13. Apple’s Religious Value: A Consumer Neuroscience Perspective

    14. Yi-Chia Wu

  14. Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation

    15. Drew Martin, Nitha Palakshappa, and Arch Woodside

  15. A Comparing and Contrasting of the List of Values and the Schwartz Value Scale

Eda Gurel-Atay, Lynn R. Kahle, Jorge Lengler, and C. H. Kim

Biography

Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements.

 

Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.

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