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Marketing and Consumer Psychology Series

About the Series

Please send proposals to Curt Haugtvedt ([email protected]) or Christina Chronister ([email protected]).

10 Series Titles

Per Page

The Aging Consumer Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing

2nd Edition

Edited By Aimee Drolet, Carolyn Yoon
October 02, 2020

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect...

Consumer Social Values

Consumer Social Values

1st Edition

Edited By Eda Gurel-Atay, Lynn R. Kahle
May 09, 2019

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of ...

Handbook of Consumer Psychology

Handbook of Consumer Psychology

1st Edition

Edited By Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
February 08, 2008

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

Consumer Behavior and Advertising Involvement Selected Works of Herbert E. Krugman

Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

1st Edition

By Edward P. Krugman
October 18, 2018

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from ...

Online Consumer Behavior Theory and Research in Social Media, Advertising and E-tail

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

1st Edition

Edited By Angeline Close Scheinbaum
May 31, 2017

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying ...

Brands and Brand Management Contemporary Research Perspectives

Brands and Brand Management: Contemporary Research Perspectives

1st Edition

Edited By Barbara Loken, Rohini Ahluwalia
August 28, 2015

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science ...

The Aging Consumer Perspectives From Psychology and Economics

The Aging Consumer: Perspectives From Psychology and Economics

1st Edition

Edited By Aimee Drolet, Carolyn Yoon
June 08, 2010

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, ...

Visual Marketing From Attention to Action

Visual Marketing: From Attention to Action

1st Edition

Edited By Michel Wedel, Rik Pieters
September 19, 2007

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual ...

The Evolutionary Bases of Consumption

The Evolutionary Bases of Consumption

1st Edition

By Gad Saad
January 23, 2007

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our ...

Contemporary Consumption Rituals A Research Anthology

Contemporary Consumption Rituals: A Research Anthology

1st Edition

Edited By Cele C. Otnes, Tina M. Lowrey
October 01, 2003

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ...

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