2nd Edition
The Aging Consumer Perspectives from Psychology and Marketing
Part I: Cognitive Changes with Age
1. Cognitive Neuroscience of Aging
Mukadam, Leger, and Gutchess
2. Changes in Memory and Metacognition in Older Adulthood
Siegel, Whatley, Hargis, and Castel
3. Motivated Cognition and Curiosity in the Aging Consumer
Hargis, Whatley, Siegel, and Castel
Part II: Influence of Aging on Decision Making
4. Aging-related Changes in Decision Making
Bjälkebring and Peters
5. Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications
Hampton and Venkatraman
6. Effects of Age on Spending Behavior for Consumer Packaged Goods
Bodapati and Drolet
Part III: Implications of Aging on Consumer Behavior
7. Successful Retirement: From Retiring to Rewiring
Steinberg
8. Impact of Age on Brand Choice
Lambert-Pandraud and Laurent
9. Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers
Bonifield and Cole
10. Age Branding
Sood and Moody
11. Designing Products for Older Consumers: A Human Factors Perspective
Charness, Yoon, and Pham
Part IV: New Directions in Aging Research
12. Subjective Age and Older Consumers
Peluso, Amatulli, Yoon, and Guido
13. Aging Across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors
Yip, Nolte, and Löckenhoff
14. The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood
Carpenter, Chae, Sung, and Yoon
15. Are Young Adults More Narcissistic Than Older Adults?
Davis, Polyakova, Bodapati, and Drolet
16. Smart Living for Older People and the Aging Consumer
Webster, Francis, and Antonucci
Biography
Aimee Drolet, MA, AM, and Ph.D. is the Marion Anderson Chair of Management, The Anderson School at the University of California, Los Angeles, USA (UCLA). She specializes in consumer decision-making. Her research looks at the mental processes underlying consumers’ choices, specifically focusing on decision-making among older consumers. Her latest research focuses on the development of habits and on the preference for moderation.
Carolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. Her research investigates psychological and neural mechanisms underlying decision processes across the lifespan, with a focus on generating insights that facilitate improvements in life satisfaction and well-being among older consumers.
"This book is a definitive overview of the important research on aging. It provides an up-to-date review of the latest research on aging, a demographic reality that should be on everyone’s radar and one of the largest challenges of our time." —David Aaker, Professor Emeritus at University of California, Berkeley, USA
"A remarkable synthesis of the latest thinking, theories, and findings about our maturing population, and its ramifications for both business and society. The book is remarkable both for its breadth of perspective—psychological, sociological, neuroscientific, economic, political—and detailed discussions of how the graying demographic will impact our collective future." —Itamar Simonson, Sebastian S. Kresge Professor, Stanford Graduate School of Business, Stanford University, USA
