1st Edition
Consuming Books The Marketing and Consumption of Literature
Preface: Beanz Meanz Bookz
1. Rattles From the Swill Bucket (Stephen Brown)
2. Selling God’s Book (Russell Belk)
3. The Extraordinary Tale of an Eight Point Eight Million Dollar Book (Michael Thomas)
4. The Pleasures of the Used Text: Revealing Traces of Consumption (Janet L. Borgerson & Jonathan E. Schroeder)
5. Culture Club: Marketing & Consuming The Da Vinci Code (Kent Drummond)
6. Martin Amis on Marketing (Daragh O’Reilly)
7. Paperback Mother (Lisa O’Malley, Maurice Patterson & Caoilfhionn Ní Bheacháin)
8. On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, & the Doomed Magnificence of Way Too Many Big Words (Morris B. Holbrook)
9. Book Reading Groups: A ‘Male Outsider’ Perspective (Avi Shankar)
10. You Can’t Tell a Book by Its Cover: Bookworms, Bookcases & Bookcrossing (Pauline Maclaran & Rosalind Masterson)
11. Consuming Literature (Hope Jensen Schau)
12. Riddikulus! Consumer Reflections on the Harry Potter Phenomenon (Al Terego & Sue Denim)
13. Telling Tales of Virago Press (Lorna Stevens)
14. No Experience Necessary (or, How I Learned to Stop Worrying & Love Marketing) (Charles Chandler)
15. I Write Marketing Textbooks But Really I’m a Swill Guy (Chris Hackley)
16. A Step-by-Step Guide to Bridget Jones’s Diary, Fight Club, & the ‘How-to’ Industry (Anthony Patterson & Stephen Brown)
Biography
Stephen Brown is Professor of Marketing Research at the University of Ulster. Best known for Postmodern Marketing, he has published numerous books including Free Gift Inside and Wizard. His papers have appeared in the Harvard Business Review, Journal of Marketing, Journal of Consumer Research and many more.
'A book that all marketing scholars and practitioners, especially those interested in interpretive research or are bibliophiles themselves should read and definitely will enjoy.' - Mark Tadajewski, European Journal of Marketing
