Consumption, Psychology and Practice Theories: A Hermeneutic Perspective, 1st Edition (Paperback) book cover

Consumption, Psychology and Practice Theories

A Hermeneutic Perspective, 1st Edition

By Tony Wilson


198 pages

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Paperback: 9780367500955
pub: 2020-04-01
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pub: 2018-08-14
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Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how—from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting—not only subsequent to but also within practices—this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis.

Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives—from habituated to reflective—rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasising our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research.

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.

Table of Contents

Introduction: Crossing Hermeneutic Horizons of Culture and Discipline

Chapter One: Mind the Gap?: Bridging Philosophical Hermeneutics and Practice Theories

Chapter Two: Hermeneutic Social Theory of Practices: Conjoining Philosophy and Sociology

Chapter Three: Hermeneutic Practices in the Business School: Reflection In/On Habituated Consuming

Chapter Four: Consuming Psychology: Interpretative Phenomenological Analysis: Thematic Understanding in Hermeneutic Practices

Chapter Five: Consumer Practices Viewing Screens: A Hermeneutic Perspective on Constructing Identities

Conclusion: Hermeneutic Practices: From Anthony Giddens to Algorithmically Generated ‘Horizons of Understanding’ (Hans-Georg Gadamer)

About the Author

Tony Wilson is a Visiting Senior Research Fellow at the London School of Economics and Political Science, Department of Media and Communications. He has taught extensively in universities, both for arts and social science faculties (in Australia, England, Malaysia and Scotland) and economics and business faculties (in Malaysia). The present monograph is his seventh book on hermeneutics.

About the Series

Routledge Interpretive Marketing Research

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Marketing / Research