1st Edition
Cool Nations Media and the Social Imaginary of the Branded Country
By Katja Valaskivi
Copyright 2016
178 Pages
by
Routledge
178 Pages
2 B/W Illustrations
by
Routledge
178 Pages
2 B/W Illustrations
by
Routledge
Also available as eBook on:
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded... Read more
1. Cool Nation: Imagining the nation through branding 2. The Circulation of Cool 3. Nation Branding in Action 4. Manufacturing Authenticity 5. The Population and Consumers of the Cool Nation 6. The Cooling Effect
Biography
Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.
