1st Edition
Corporate Advocacy A Strategic Communications Approach
By Yvette Sterbenk
Copyright 2026
184 Pages
10 B/W Illustrations
by
Routledge
184 Pages
10 B/W Illustrations
by
Routledge
184 Pages
10 B/W Illustrations
by
Routledge
Also available as eBook on:
Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.
Customers, employees, investors, and other stakeholders increasingly expect companies to... Read more
Part I: Context
1. Introduction to Corporate Advocacy
2. The Evolution of Corporate Advocacy
3. Ethics of Corporate Advocacy
4. Audiences
Part II: Planning
5. Decision Making
6. Strategic Planning
7. Message Development
Part III: Implementation
8. Marketing Communications
9. Executive Thought Leadership
10. Employee Communications
11. Partnerships
12. DEI Communications
Part IV: Evaluating and Adjusting
13. Measurement and Reporting
14. Managing Uncertainty
Biography
Yvette Sterbenk is Associate Professor at the Roy H. Park School of Communications at Ithaca College, USA.
