1st Edition
Corporate Cancel Culture and Brand Boycotts The Dark Side of Social Media for Brands
About the Editor
About the Contrubutors
Foreword “Tik Tiking Away”
Gavin Leach
Foreword “Brands Can’t Wake Up and “Be Woke”
Adam Stone
Preface “Introduction to Corporate Cancel Culture”
Angeline Close Scheinbaum
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations
1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events
Angeline Close Scheinbaum & T. Andrew Poehlman
2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability
Janna M. Parker, Kevin W. James, & Debra Zahay
3. Dark Side of Social Media: Cancel Culture in Sports Organizations
Felipe Tobar, Renan Petersen-Wagner & Jonathan R. Oliveira
PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social Media to Spread Threats and Fear with Misinformation
4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas
Darren Linvill & Patrick Warren
5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach
Hyeong-Gyu Choi
PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being
6. The Dark Side of Social Media Influencers for Brands
Sayan Gupta & Medha Reddy Edunuri
7. The Dark Side of Social Media Livestream for Brands and Profits
Jingyun Hu & Kevin Flynn
8. The Dark Side of Memes for Brands and Society
Kat Williams & Scott R. Stroud
Biography
Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e‑commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co‑author or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E‑Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.
“With the increasing relevance of social media in the business world today,
understanding ‘corporate cancel culture’ is extremely important to maintaining
relevancy. As social media continues to evolve, considering consumer
perceptions of companies through the lens of social media is critical for upholding
and protecting reputation, managing public relations and guiding
leadership decisions. Companies and social media users who wish to preserve
their brands would be wise to read this book.”
Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University
“This research‑based book examines ‘corporate cancel culture’ and how it
affects brands and business. Chapters on misinformation, cancel culture, the
dark side of memes, and issues with livestream social media shopping provide
a modern take for marketers and social media users alike.”
Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious
