1st Edition
Corporate Culture and Globalization Ideology and Identity in a Global Fashion Retailer
List of Illustrations
1. Introduction
2. Formation of Corporate Ideology
3. Reframing Ichi Ideology in Hong Kong
4. Touring the Store’s Space and Sense of Place
5. Ichi Training and Identity Formation
6. Monitoring Ideology Dissemination
7. Promotional Activities and a Collective Presentation of the Self
8. Store Managers and Their Kingdoms
9. Becoming a Real Global Company
Index
Biography
Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.
