1st Edition
Corporate Reputations, Branding and People Management
400 Pages
by
Routledge
400 Pages
by
Routledge
400 Pages
by
Routledge
Also available as eBook on:
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This... Read more
1 The Corporate Agenda and its Links with Human Resource Management
2 Managing Corporate Brands and Reputations
3 Organizational Identity, Action and Image: The Lynchpin
4 The Quality of Individual Employment Relationships and Individual Employee Behavior
5 Four Lenses on HR Strategy and the Employment Relationship
6 New Developments in HR Strategy and the Employment Relationship
7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR
8 Corporate Communications and the Employment Relationship
9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility
10 Corporate Reputations, Branding and the Future of HR
2 Managing Corporate Brands and Reputations
3 Organizational Identity, Action and Image: The Lynchpin
4 The Quality of Individual Employment Relationships and Individual Employee Behavior
5 Four Lenses on HR Strategy and the Employment Relationship
6 New Developments in HR Strategy and the Employment Relationship
7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR
8 Corporate Communications and the Employment Relationship
9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility
10 Corporate Reputations, Branding and the Future of HR
Biography
Graeme Martin, Susan Hetrpson
“ … lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer’s relationship with individual employees drives corporate reputations and regard for brands ‘from the inside out.’”
— HR Magazine, November 1, 2006
