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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour book cover

1st Edition

Corporate Social Responsibility and Marketing Ethics The Effects of Value-Based Marketing on Consumer Behaviour

By Honorata Howaniec Copyright 2023
236 Pages 39 B/W Illustrations
by Routledge

236 Pages 39 B/W Illustrations
by Routledge

236 Pages 39 B/W Illustrations
by Routledge
Also available as eBook on:
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices... Read more

Introduction

1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept

2. The essence of corporate social responsibility

3. Social responsibility and value-based marketing

4. Shaping value-based marketing

5. Value creating in practice – social responsibility as an element of value enterprises, research results

Biography

Honorata Howaniec holds a PhD in Economics and is Assistant Professor in the Department of Marketing and Entrepreneurship, Faculty of Management and Transport, University of Bielsko-Biala (Poland). Her research interests include corporate social responsibility, value-based marketing, brand management, competitiveness and innovativeness. She is a member of the Committee for Organizational and Management Sciences of the Polish Academy of Sciences and an expert of the Polish Agency for Enterprise Development and National Center for Research and Development.

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