230 Pages 8 B/W Illustrations
by Routledge

230 Pages 8 B/W Illustrations
by Routledge

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption. This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including... Read more

Introduction

Cláudio Félix Canguende-Valentim, António Carrizo Moreira and Vera Teixeira Vale

Part I: Macro Level

1. Counterfeit Luxury – Systematic Literature Review

Beata Stępień, Ana Pinto Lima, Łukasz Kryszak and Filipina Grzybowska

2. The Impact of Technological Advances on the Future of Counterfeiting

João Carlos Dias dos Santos

3. Counterfeit Opportunities in Luxury Fashion

Elena Gasulla-Tortajada, Paulo Duarte and Susana C. Silva

4. Counterfeit Luxury and Generation Z: A General Perspective

Mariana Albino Pires Marcos Raposo and Vera Teixeira Vale

5. Anti-Counterfeiting Luxury Management

Cláudio Félix Canguende-Valentim, António Carrizo Moreira and João Fernando Jungo

Part II: Meso Level

6. Counterfeit Luxury Consumption and the Role of Culture

Julia Pueschel and Cécile Chamaret

7. Funwashing Luxury Counterfeits on Social Media

Natalia Yannopoulou and Koblarp Chandrasapth

Part III: Micro level

8. Purchase Intention of Counterfeit Luxury Goods: Perspectives on the Portuguese Market

Cláudio Félix Canguende-Valentim and António Carrizo Moreira

9. Purchase Intention of Counterfeit Luxury Goods: A Look Based on Risk Perception Theory

Cláudio Félix Canguende-Valentim and António Carrizo Moreira

Biography

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.