216 Pages
by
Routledge
220 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. An examination of global competitive forces and the internationalization... Read more
The big picture; Competition and the art of strategic management; Marketing strategy and the science of survival; The strategic and organizational challenges of a turbulent business environment; Panaceas and pitfalls in the practice of strategic management; A strategic perspective on managing change; The role of alliances and networks in strategic management; Seeking organizational advantage: balanced solutions
Biography
Colin Egan
'A critical map for the inquistive manager, of the dynamic world of global strategic managment.'
Peter McKiernan, Professor of Managment, St Andrews University, Scotland
'This is an insightful work which covers a great deal of territory in an
accessible style. It does not provide quick-fix solutions but it raises
several key issues and provides food for thought. This helps explain why
it won the Management Consultancies Association's prize for the best
management book for 1995.'
