1st Edition
Creating Responsible and Inclusive Fashion Brand Narratives Theory and Practice
Preface
Acknowledgements
Part 1: Sustainability and Environmental Justice
Introduction to Part 1: Sustainable Fashion Communication
Emily Huggard
Chapter 1: The Evolution of Fashion Brand Narratives
Emily Huggard
Chapter 2: Decolonizing Fashion Brand Sustainability Narratives
Emily Huggard and Pramila Choudhary
Chapter 3: No Marketing: Communicating Commitment to Fair-trade Principles, the Environment, and Workers' Rights
Melody Serafino
Chapter 4: Mediatized Sustainability: Branded Digital Fashion Consumption
Daniel Drak
Part 2: Equity, Inclusion, and Social Justice
Introduction to Part 2: Equity, Inclusion and Social Justice
Edward Salazar Celis and Emily Huggard
Chapter 5: Redefining Brand-Artisan Collaborations: Coloniality and Transformations in Latin American Fashion
Edward Salazar Celis
Chapter 6: Walk in Beauty: Preserving Indigenous Cultural Heritage
Sariah Park and Bella Trigg
Chapter 7: Embodying the Fat Liberation Movement via Brand Narratives
Leila Kelleher
Chapter 8: Towards A Social Turn in Fashion: Insights from Socially Engaged Art
Jason Kass
List of Contributors
Index
Biography
Emily Huggard is Assistant Professor of Fashion Communication at Parsons School of Design, New York, USA.
