3rd Edition
Creative Arts Marketing
322 Pages
43 B/W Illustrations
by
Routledge
322 Pages
43 B/W Illustrations
by
Routledge
322 Pages
43 B/W Illustrations
by
Routledge
Also available as eBook on:
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author... Read more
Table of Contents
Acknowledgements
Foreword
Introduction
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management
Case studies
Index
Biography
Liz Hill is Director of ArtsProfessional magazine, UK.
Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.
Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.
Brian Whitehead is Publisher of ArtsProfessional magazine, UK.
