1st Edition

Creative and Cultural Industries in East Asia
An Introduction

  • Available for pre-order. Item will ship after August 5, 2021
ISBN 9781032010861
August 5, 2021 Forthcoming by Routledge
232 Pages 14 B/W Illustrations

USD $42.95

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Book Description

An introductory overview of the socio-economic organization of creative industries, focussing on the East Asian context.

Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries, drawing on examples from Japan, South Korea and China. It both examines what is unique about cultural production in these countries, and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organizations and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion.

A foundational introduction to the study of creative and cultural production in East Asia.

Table of Contents

Introduction: Creative, Cultural, and Copyright Industries  Part One: Theoretical Approaches  Chapter 1 Economic Properties  Chapter 2 Creative Worlds  Chapter 3 Fields of Cultural Production  Part Two: Case Studies  Chapter 4 Music  Chapter 5 Fashion  Chapter 6 Incense  Part Three: Marketing Creativity  Chapter 7 Markets  Chapter 8 Fairs and Festivals  Chapter 9 Celebrities  Conclusion: The Name Economy


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Brian Moeran was Professor of Business Anthropology at Copenhagen Business School, and is Honorary Professor at the Universities of Hong Kong, Exeter (UK), and Zheijiang Gongshan (China). He has written and edited several books on the Cultural Industries and was Founding Editor of the Journal of Business Anthropology.