1st Edition
Creative and Cultural Industries in East Asia An Introduction
Introduction: Creative, Cultural, and Copyright Industries Part One: Theoretical Approaches Chapter 1 Economic Properties Chapter 2 Creative Worlds Chapter 3 Fields of Cultural Production Part Two: Case Studies Chapter 4 Music Chapter 5 Fashion Chapter 6 Incense Part Three: Marketing Creativity Chapter 7 Markets Chapter 8 Fairs and Festivals Chapter 9 Celebrities Conclusion: The Name Economy
Biography
Brian Moeran was Professor of Business Anthropology at Copenhagen Business School, and is Honorary Professor at the Universities of Hong Kong, Exeter (UK), and Zheijiang Gongshan (China). He has written and edited several books on the cultural industries and was founding editor of the Journal of Business Anthropology.
"Moeran has a flair in writing with consideration for the reader’s comprehension. Creative and Cultural Industries in Asia is contextual and theoretical, with its contents relevant to our time and all that is around us." - Dr Jinchi Yip, Taylor’s University, Malaysia.
