Creativity in Marketing Education Storytelling, Imagination and Purpose

1. The Symphony of Teaching and Learning: An Educator’s Reflection  2. Purposeful Education: Nurturing Minds and Souls in Harmony with the Cosmos  3. The Visionary Gyroscope: Navigating Marketing Education with Wonder, Story, and Meaning  4. Imagination First: Marketing Education in the Age of Creativity  5. Ancient Art in the Modern Classroom: Storytelling to Engage, Enchant and Influence  6. Tell Your Story, Build Your Brand: Growing Social Capital in the Imagination Age  7. From Inclusive Classrooms to an Inclusive World: Shaping the Future Leaders  8. Rethinking Success: Designing Authentic Assessments for Real-World Impact  9. Humans + AI: Educating Marketers in the Age of Artificial Intelligence  10. Rethinking Marketing Education: Designing Creative Curriculum with Purpose, Conscience, and Imagination  Epilogue: The Journey Beyond the Page

Biography

S M A Moin is Reader (Associate Professor) in Storytelling and Brand Communications at Queen Mary University of London, UK, ranked 9th globally and in the top 0.5% in the areas of storytelling research in 2024 by ScholarGPS, California.

"Creativity in Marketing Education is a well written, deeply personal call to reimagine how we teach and help others to learn. Providing insight and imagination, it weaves storytelling, purpose, and creativity into a visionary framework for educators and marketers alike.  The book provides a powerful guide for anyone committed to shaping more engaging and imaginative learning experiences."

–  Professor James Devlin, Former Dean, Nottingham University Business School, University of Nottingham, United Kingdom.

"Creativity in Marketing Education: Storytelling, Imagination and Purpose is a transformative call to reimagine marketing education as a soulful, creative, and ethical practice. Blending storytelling, critical reflection, and inclusive pedagogy, it positions educators as catalysts for meaningful change. With its visionary insights and practical depth, this book is essential reading for anyone shaping the future of learning in a world of AI, complexity, and conscience."

–  Dr Hany Wells, NTF PFHEA, Academic Dean, Coventry University London, United Kingdom.

 

"A bold reimagining of marketing education, this book shows how storytelling, imagination, and purpose can ignite the human spirit. It challenges educators to go beyond teaching content, inspiring them to become co-creators of meaning and ethical insight. A visionary guide for anyone shaping the future of teaching and leadership."

– Dr Nastaran Hajiheydari, Associate Professor in Digital Marketing and Analytics, Head of the Department of Marketing, School of Business and Management, Queen Mary University of London, United Kingdom.

 

"Creativity in Marketing Education is a timely and thought-provoking contribution that challenges us to rethink what it truly means to educate in an age of complexity, imagination, and artificial intelligence. Dr S M A Moin masterfully brings together storytelling, purpose, and pedagogy to reframe marketing education as a transformative journey. This evocative collection offers a compelling call to action for educators. It bridges ancient wisdom with future-facing innovation; each chapter invites us to co-create a more imaginative and purpose-driven curriculum. This is a must-read for marketing educators, curriculum designers, and anyone committed to nurture both the intellect and the soul. It reminds us that in the classroom – as on the stage – we are not just delivering content, but shaping character, values, and vision."

–  Dr Xue Zhou, Professor in AI in Business Education, University of Leicester, United Kingdom.

 

"Creativity in Marketing Education redefines what teaching can be – transforming curricula into art built on empathy, imagination, and purpose. It empowers educators to cultivate compassionate, creative leaders, blending ethical storytelling with experiential insight. A deeply inspiring roadmap for student-centred learning in the modern marketing classroom."

– Dr Siham Aboujanah, Associate Dean (Education & Student Experience, UG), Aston Business School, Aston University, United Kingdom.