1st Edition
Cross-Sell to Scale The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization
Introduction
1. Deal Overview
2. Customer Analysis
3. Sales Opportunities
4. Product or Service Analysis
5. Sales Strategy and Planning
6. Salespeople
7. Sales Process and Channels
8. Marketing
9. Communications
10. Finance
11. Valuation, Due Diligence, Integration plan and Delivery
Biography
Danny A. Davis is a world-renowned M&A Integration Director, bestselling author and transformative keynote speaker. Known for blending sharp strategic thinking with engaging storytelling, he has become a go-to expert on mergers, acquisitions and large-scale business transformation. Danny has held numerous high-impact roles including chief financial officer of a listed company, founder of DD Consulting and the youngest-ever trustee on the board of the Chartered Management Institute, where he also chaired the Marketing and Policy Committee. As a respected educator, he has been a guest speaker at London Business School for over twenty-two years, programme director for M&A at Henley Business School and is currently Honorary Fellow at Cambridge Judge Business School, where he teaches M&A, is a supervisor and mentors venture capital projects on the MBA programme. Danny’s blend of corporate leadership and academic insight has also led to his work being published in top journals such as CFO Europe and The Journal of Brand Management.
