Cultural Heritage in the Fashion Industry From Tradition to Innovation in India

1. Innovating Heritage Sustainable and Ethical Fashion for the Future

Sadhna, E. Mokanaasri, Rajesh Kumar and Greeshma S

Part I: Tradition to Innovation in Cultural Crafts

2. Tradition to Innovation: A Qualitative Study of Traditional Lepcha Weaving of India for Documentation and Sustainable Livelihoods

Meeta Siddhu, Eshita Shilimkar, Janhavi Hubballi, and Jheel Parekh

3. From Wall to World: Documenting and Diversifying Sohrai Art

Rasika Bhoj, Srishti Sharma, and Alisha Kujur

4. Mukke Ka Kaam: A Languishing Craft of Rajasthan

Ruchi Kholiya

5. Preserving Khovar Tradition Art Through Fashion: The Role of Intangible Cultural Heritage in Contemporary Design

Heena Sachdeva, Garima Agarwal, and Arpita Purohit

Part II: Cultural Identity and Fashion

6. “Resisting Being Eaten”: Appreciation or Appropriation of Cultural Heritage in the Making of Fashion

Catherine Harper

7. The Kufiyah: Between and Beyond Fashion, Activism, and Solidarity

Tasnim Al-ahdal and Rawan Agha

8. Decency and Responsibility: Preserving Egyptian Tally Cloth Cultural Heritage and Protecting the Intellectual Property of Egyptian Artisans

Noha Fawzy Abdel Wahab, Marwa Zein, Ahmed Elseragy, and Catherine Harper

9. Framing Cultural Memories as Picture Jewellery

Divya N

10. Cultural Representation in Fashion Media: A Multidimensional Analysis of Diversity and Inclusivity

Venkata Murali Kesaboina and Srutinwita Roy

Part III: Market Dynamics and Cultural Preservation

11. A Study on Market Acceptance of Sustainably Produced Aari Embroidery Artisanal Products

Pritam Saha and Vibha Kalaiya

12. Toda: A Jeopardized Embroidery of Tamil Nadu

Sakshi Singh

13. Bikaner Treasure of Museum Textile Antiquities:- A Source of Revelation for Fashion Designers

Pooja Singh and Alka Goel

14. Textile Arts and Crafts: Consumer’s Perspective

Nidhi Meet Soni and Pratima Goyal

Part IV: Sustainable Fashion and Design Innovation

15. Bhimal (Grewia Optiva) as Fashion Textile towards Promoting Environmental Sustainability

Kalplata Pant, Sakshi, and Sanjoy Debnath

16. Sustainable Design in Apparel Manufacturing SMEs in Emerging Economies: Attitudes and Perceptions

Chipambwa Walter, Chisosa Fadzai. D and Hahlani Onismo. S

17. Cultural Heritage and Transformation in Fashion Industry: Fostering, Preserving and Innovating

Sadhna, Greeshma S, Rajesh Kumar and E.Mokanaasri

Biography

Sadhna is Associate Professor at the Department of Fashion Design, School of Arts and Design at Woxsen University, India. 

Rajesh Kumar is Associate at the Department of Fashion Design, School of Arts and Design at Woxsen University, India.

Catherine Harper is Acting Provost and Pro Vice Chancellor (Education and Academic Partnerships) at The British University in Egypt, Cairo.

Hafeezullah Memon is Distinguished Associate Professor at Zhejiang Sci-Tech University, China.

Greeshma S is Ph.D. Scholar at the Department of Fashion Design, School of Arts and Design at Woxsen University, India.