Culture and Public Relations: 1st Edition (Paperback) book cover

Culture and Public Relations

1st Edition

Edited by Krishnamurthy Sriramesh, Dejan Vercic


290 pages

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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Table of Contents

Culture and Public Relations: Formulating the relationship and its relevance to the practice

Krishnamurthy Sriramesh

Part I: Culture as an environment for public relations

Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship

Robert Heath, University of Houston

In Praise of Hybridity: Globalization and the Modern Western Paradigm

Ales Debeljak, University of Ljubljana

Chinese Culture and Public Relations: Overview and Implications

Christine Huang, Chinese University, Hong Kong

Cultural identity as an antecedent of Public Relations

Bey-Ling Sha, San Diego State University

The Politics of idea work: An indigenous Perspective

Jarrod Haar, University of Waikato

Judy Motion, University of New Southwales

Shirley Leitch, University of Woollongong

Naija Dey Kampke: Culture & Public Relations in Nigeria

Julia Jahansoozi, University of Stirling

Kingsley Eyita, University of Pretoria

Nnadozie Izidor, University of Central Lancashire

Public relations and Culture in Germany: Between the Iron Cage and Deliberative Democracy

Guenter Bentele, University of Leipzig

Jens Seiffert, University of Leipzig

Part II: Public Relations as culture

A corporate public relations perspective. Public relations culture within corporate environments – Contrast between business culture and PR/comm culture; and journalism culture and PR/comm culture

Dejan Vercic and Jon White

PR agencies as cultures unto themselves

Dejan Vercic

Cultural dimensions of International Corporate Communications. A heuristic model and its exemplary application to PR in selected European, American and Asian countries

Holger Sievert, Komm.passion GMBH & Stefan Porter

Public relations’ occupational culture: Understanding the profession and its professionals in the UK context

Lee Edwards, Leeds Metropolitan University

Part III: The impact of public relations on culture

Public relations anthropology

Jacquie, L´Etang, University of Stirling

Culture, Power, and Public Relations

Mohan Jyoti Dutta, Purdue University

The impact of globalization on Mexican culture and its consequences for the practice of public relations

María Antonieta Rebeil Corella & Marco Herrera

When Cultures Collide: Theoretical Issues in Global Public Relations

Mathew Allen

David M. Dozier

Everywhere and nowhere: Public relations in postwar British fiction

Philip Young

About the Editors

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.

Dejan Vercic, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies