We are living in a cyber society. Mobile devices, social media, the Internet, crime cameras, and other diverse sources can be pulled together to form massive datasets, known as big data, which make it possible to learn things we could not begin to comprehend otherwise. While private companies are using this macroscopic tool, policy-makers and evaluators have been slower to adopt big data to make and evaluate public policy. Cyber Society, Big Data, and Evaluation shows ways big data is now being used in policy evaluation and discusses how it will transform the role of evaluators in the future. Arguing that big data will play a permanent and growing role in policy evaluation, especially since results may be delivered almost in real time, the contributors declare that the evaluation community must rise to the challenge or risk being marginalized. This volume suggests that evaluators must redefine their tools in relation to big data, obtain competencies necessary to work with it, and collaborate with professionals already experienced in using big data. By adding evaluators' expertise, for example, in theory- driven evaluation, using repositories, making value judgements, and applying findings, policy-makers and evaluators can come to make better-informed decisions and policies.
Table of Contents
1. Cyber Society, Big Data, and Evaluation: An Introduction 2. What Is Big Data? 3. The Current Use of Big Data in Evaluation 4. Getting Started with Big Data: The Promises and Challenges of Evaluating Health-Care Quality 5. Big Data, Real-World Events, and Evaluations 6. Using Big Data to Study Digital Piracy and the Copyright Alert System 7. Protecting America’s Biggest Sporting Spectacle 8. Keeping Traffic and Transit Passengers Moving — The Use of Big Data 9. Exploring Big (Data) Opportunities: The Case of the Center for Innovation through Data Intelligence (CIDI), New York City 10. Using “Big Data” for Equity-Focused Evaluation— Understanding and Utilizing the Dynamics of Data Ecosystems 11. Real-Time Monitoring and Evaluation—Emerging News as Predictive Process Using Big Data-Based Approach 12. Big Bang or Big Bust? The Role and Implications of Big Data in Evaluation 13. Cyber Society, Big Data, and Evaluation: A Future Perspective Contributors Index