1st Edition

Data Analytics and Business Intelligence Computational Frameworks, Practices, and Applications

    274 Pages 47 B/W Illustrations
    by CRC Press

    Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.

    BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others.

    BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage.



    Wholesale Price Strategy of a Manufacturer under Collusion of Downstream Channel Members: A Game-Theoretic Approach

    Rofin T M, and Biswajit Mahanty

    AI and ML in Supply Chain Decision Making – A Pragmatic Discussion

    Arvind Shroff

    Assessing Relations of Lean Manufacturing, Industry 4.0 and Sustainability in Manufacturing Environment

    Vikas Swarnakar and Anthony Bagherian

    Role of Artificial Intelligence in Supply Chain Management

    Pratibha Garg, Neha Gupta, and Mohini Agarwal

    Impact of Blockchain in Creating Sustainable Supply Chain

    Piyusha Nayyar and Pratibha Garg

    Exploring Adoption of Blockchain Technology for Sustainable Supply Chain Management

    Salaj Chikkara, Subhrata Das and Mohini Agarwal


    Mathematical Model of Consensus and its Adaptation to Achievement Consensus in Social Groups

    Iosif Z. Aronov and Olga V. Maksimova

    Data to Data Science: A Phenomenal Journey

    Mohammad Haider Syed, Sidhu, and Kamal Upreti

    Application of Algorithm on Computational Intelligence and Machine Learning for Product Design: Emerging Needs and Challenges

    Sukanta Kumar Baral and Ramesh Chandra Rath


    HR ANALYTICS: Galvanizing the Organizations with Prowess of Technology

    Ruchi Jain and Ruchi Khandelwal

    Marketing Analytics – Concept, Applications, Opportunities, and Challenges Ahead

    Manita Matharu

    Effect of Social Media Usage on Anxiety During a Pandemic: An Analytical Study on the Young Adults

    Amit Dangi, Vijay Singh, and Neha Gupta

    An Exploratory Study of Understanding Consumer Buying Behaviour Towards Green Cosmetics Products in the Indian Market

    Md Sohail, Richa Srivastava, and Srikant Gupta

    Analytical Study of Factors Affecting Adoption of Blockchain by Fintech Companies

    Pooja Mathur and Sony Thakural

    A Study of the Performances of Small Cap, Large Cap and Banking & Financial Sector Funds of Nippon India AMC, ICICI Prudential AMC and Tata AMC

    Khushboo Bhasin and Saloni Pahuja


    Vincent Charles, Mohini Agarwal