1st Edition
Data Analytics for Strategic Decisions Fundamentals of Business Technology and AI Integration
Part I. Fundamentals of data-driven decision-making Chapter 1. Introduction to data-driven decision-making. Chapter 2. Data in the digital business environment. Part II. Analytics and Quantitative Fundamentals. Chapter 3. Fundamentals of Business Data Analytics. Chapter 4. Statistics applied to business decision-making. Part III. Business Intelligence and Analytical Technologies. Chapter 5. Business Intelligence and Data Visualisation. Chapter 6. Data technologies and analytics platforms. Part IV. Advanced analytics and artificial intelligence. Chapter 7. Predictive analytics and business models. Chapter 8. Artificial intelligence applied to business. Part V. Business Applications and Digital Transformation. Chapter 9. Data Analytics in Marketing, Operations and Finance. Chapter 10. Ethics, privacy and data governance. Chapter 11. Data-driven digital transformation. Part VI. Future outlook and emerging trends. Chapter 12. The future of business analytics
Biography
Miriam Martínez Muñoz, Ph.D., is a Lecturer and Director of the Business and Technology at UDIMA, Spain. With extensive experience in IT analysis, programming, and academic research, she has worked on projects for major organizations like BBVA and BSCH. Her expertise spans business technology, data analytics, cybersecurity, and digital transformation.
