1st Edition
Deconstructing Public Relations Public Relations Criticism
By Thomas J. Mickey
Copyright 2003
176 Pages
by
Routledge
176 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to... Read more
Contents: Preface. Why Deconstruct? Cultural Studies Approach. Alcohol as Medicine. Representation of Woman. Selling the Internet. Garden According to Martha Stewart. A Community Relations Campaign. The Language of Mental Illness. The Ideology of an AIDS Prevention Campaign. The Monet Exhibit. Olympic Gold.
Biography
Thomas J. Mickey
"This book has some useful insights....The extensive bibliography also is an excellent source of scholarly references on public relations."
—Communication Research Trends
