1st Edition
Demand-Driven Business Strategy Digital Transformation and Business Model Innovation
1. Introduction
2. Demand-Driven Versus Supply-Driven
3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization
4. Community-Based Digital Business Models: Platforms
5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model
6. Transforming Existing Business to Succeed in a Demand-Driven Economy
7. Building a Demand-Driven Business Model
8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage
9. Transforming Organizations: From Digital to Demand-Driven
10. The New Playground for Organizations
11. Competition and Technology
12. The Road Ahead
13. Practical Research: Product-as-a-Service in Practice
14. Business Models and Comparison
Biography
Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.
‘Cor’s analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm’s length of what is happening both at the customer’s side and the business side so close by.’
Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium
‘In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!’
Giovanni Colauto, CEO, de Bijenkorf department stores, The Netherlands
