Digital technologies are transforming societies across the globe, the effects of which are yet to be fully understood. In the business world, technological disruption brings an array of challenges and opportunities for organizations, management and the workplace.
This series of textbooks provides a student-centred library to analyse, explore and critique the evolutionary effects of technology on the business world. Each book in the series takes the perspective of a key business discipline and examines the transformational potential of digital technology, aided by real world cases and examples.
With contributions from expert scholars across the globe, the books in this series enable critical thinking students to excel in their studies of the new digital business environment.
By Ayantunji Gbadamosi
March 10, 2024
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate...
By Erik Beulen, Marla A. Dans
December 01, 2023
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can ...
Edited
By Sándor Gyula Nagy, Tamás Stukovszky
June 15, 2023
Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine...
By Richard Busulwa
October 31, 2022
Navigating Digital Transformation in Management provides a thorough introduction to the implications of digital transformation for leaders and managers. The book clearly outlines what new or enhanced roles and activities digital transformation requires of them. The book takes a practical approach ...
By Cor Molenaar
February 24, 2022
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their ...
By Richard Busulwa, Nina Evans
May 31, 2021
Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital technology advancements, digital disruption, and digital transformation on the accounting profession. Drawing on the latest research, ...
By Richard Busulwa
December 29, 2020
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their ...
Edited
By Alex Fenton, Gordon Fletcher, Marie Griffiths
December 02, 2019
Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we ...