2nd Edition
Hospitality Management and Digital Transformation Balancing Efficiency, Agility and Guest Experience in the Era of Disruption
Part I - Digital technology advancements, digital disruption, and digital business transformation. Chapter 1 Introduction and need for this book. Chapter 2 IT, information systems, strategic information systems, and digital technologies. Chapter 3 Digital technology advancements and digital disruption. Chapter 4 Digital business, the digital business imperative, and digital business transformation. Part II - Digital disruption and digital transformation in the hospitality and leisure industry. Chapter 5 Digital disruption and digital transformation in the hospitality and leisure industry. Chapter 6 Impact of digital disruption and digital transformation on hospitality and leisure managers. Part III - Leveraging digital technologies to thrive in the digital era: Roles of hospitality and leisure managers. Chapter 7 Role of hospitality and leisure managers in digital business transformation strategy, digital business strategy, digital innovation, digital learning, adaptability/ agility/ ambidexterity. Chapter 8 Role of hospitality and leisure managers in digital customer engagement, digital stakeholder engagement, and digital customer experience. Chapter 9 Role of hospitality and leisure managers in enterprise architecture, technology sourcing, data analytics, and data management. Chapter 10 Role of hospitality and leisure managers in cybersecurity, information privacy, and digital ethics. Chapter 11 Role of hospitality and leisure managers in digital leadership, accelerated change and transformation, digital risk management, and digital governance. Part IV - Keeping up with digital technology advancements. Chapter 12 Keeping up with digital technology advancements. Part V - Digital technologies deep dive. Chapter 13 Data, data management, data analytics, and data science technologies. Chapter 14 Internet of things (IoT) technologies. Chapter 15 Artificial intelligence (AI) technologies. Chapter 16 Video analytics, computer vision, and virtual reality technologies. Chapter 17 Robotics, drones, and 3D/4D printing technologies. Chapter 18 Network and connectivity technologies. Chapter 19 Blockchain and other distributed ledger technologies.
Biography
Dr. Richard Busulwa (PhD, MBA, CA) is a Senior Lecturer in the Business School at Swinburne University of Technology, Australia. His hospitality and tourism management research and teaching focus on digital disruption, digital transformation, and the future of managerial work. He has published research in leading academic journals, including the International Journal of Hospitality Management, Journal of Hospitality and Tourism Technology, and Journal of Hospitality, Leisure, Sport & Tourism Education.
Richard previously worked in a range of general management, financial management, sales management, and frontline sales/service roles, including with the Hilton World Wide and with smaller F&B operators. He is the lead author of the widely adopted textbook Hospitality Management and Digital Transformation. Richard is a sought after guest contributor/columnist, speaker, and curricula advisor to educators, businesses, and professional bodies seeking to develop digitally capable leaders.






