1st Edition
Designing Technical and Professional Communication Strategies for the Global Community
This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community.
Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment.
Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses.
An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
Part 1: Communicating in the Global Community
1. Communicating by Design
2. Communicating with Diverse Audiences in a Multimodal Environment
3. Communicating Ethically and Professionally
4. Communicating Collaboratively
Part 2: Managing Projects through Design
5. Defining the Problem or Opportunity
6. Generating and Evaluating Empirical Information
7. Incorporating Sources: From Research to Communicating
Part 3: Designing Content for Audiences
8. Explaining and Persuading
9. Composing Visuals
10. Composing and Structuring Text
11. Revising the Design
Part 4: Applying Design to Technical and Professional Communications
12. Career-related Communications
13. Proposals and Grants
14. Business Plans
15. Brief Reports
16. Formal Reports
17. Instructions
18. Correspondence and Online Conversations
19. Presentations, Posters, and Pitches
Biography
Deborah C. Andrews is Professor of English, Emerita, and former director of the Center for Material Culture Studies at the University of Delaware.
Jason C.K. Tham is Assistant Professor of technical communication and rhetoric at Texas Tech University, where he co-directs the User Experience (UX) Research Lab and UX student organization.
