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Digital Channels and Social Media Management in Luxury Markets book cover

1st Edition

Digital Channels and Social Media Management in Luxury Markets

By Fabrizio Mosca, Chiara Civera Copyright 2017
212 Pages
by Routledge

212 Pages 20 B/W Illustrations
by Routledge

212 Pages 20 B/W Illustrations
by Routledge
Also available as eBook on:
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury... Read more
1. Marketing and digital innovation.

2. The digital channel in luxury markets.



3. Direct and Indirect digital distribution in luxury markets: emerging business models



4. Social Media Strategies and Communication in luxury markets.



5. Social Commerce, Integration of channel for the future of luxury goods.



6. Corporate Social Responsibility for the future of luxury goods.



References

Biography

Fabrizio Mosca is Associate Professor in Marketing and Business Strategy in the Department of Management, at Turin University, Italy.



Chiara Civera is a Doctor (Ph.D) and Research Fellow in Business and Management in the Department of Management, University of Turin. She is a visiting professor of Business Ethics and Strategy at the University Abat Oliba CEU (Barcelona, Spain) and a visiting scholar of Business Ethics at the Darden School of Business, University of Virginia, US.

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