Digital Internationalisation of Firms Strategies, Challenges and Legal Aspects

Introductory chapter: digital internationalisation of firms - general overview, research streams, and theoretical approaches

Marzanna K. Witek-Hajduk, Magda Górska Grginović, and Bartosz Targański

1. Digital internationalisation of Internet-enabled firms: processes, modes, and strategies

Marzanna K. Witek-Hajduk and Magda Górska Grginović

2. Digital internationalisation of Internet-based firms: processes, modes, and strategies

Marzanna K. Witek-Hajduk

3. Digital internationalisation through R&D collaboration amongst research institutes. The Łukasiewicz Research Network – Institute of Aviation: case study

Joanna Cygler and Sylwester Wyka

4. Digital internationalisation through service offshoring: Science aapping analysis

Radosław Malik and Roman Wosiek

5. Consumer behaviour and cross-border e-commerce perspective

Anna Grudecka

6. Sustainability challenges in digital internationalisation

Anna Napiórkowska

7. Internet-based knowledge acquisition for digital internationalisation

Elżbieta Wąsowicz-Zaborek

8. Artificial intelligence and big data analytics in international marketing: navigating opportunities and challenges

Piotr Zaborek

9. Firm and managerial capabilities as antecedents of digital internationalisation at small and medium-sized enterprises

Magda Górska Grginović

10. The legal aspects of consumer protection in cross-border e-commerce

Bartosz Targański

11. Cross-border e-commerce - tax and customs aspects

Piotr Karwat and Aleksander Werner

12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: a case study of a fashion retailer

Marlena Jankowska, Mirosław Pawełczyk, and Kamil Szpyt

Biography

Marzanna K. Witek-Hajduk, Prof., is Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, in Poland, and Chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumer perspectives. She has authored and co-authored articles published in peer-reviewed, international journals, and has been editor of multiple scientific monographs.

Magda Górska Grginović, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland. She brings 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around international entrepreneurship, internationalisation of firms in particular SMEs, and digital transformation of companies combined with their sustainable development.

Bartosz Targański, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland, and a legal advisor. His research interests focus on competition and consumer protection law, international trade law, and e-commerce law. He has authored and co-authored articles published in peer-reviewed, scientific journals, and co-authored a commentary on the Polish Act on competition and consumer protection.