2nd Edition

Digital Media and Innovation Management and Design Strategies in Communication

300 Pages 24 B/W Illustrations

by Routledge

300 Pages 24 B/W Illustrations

by Routledge

300 Pages 24 B/W Illustrations

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
(Institutional Purchase)Opens in new tab or window

Description

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition... Read more

About the Author

Preface

Acknowledgements

1. Innovation and the Power of a Good Idea

2. Business Model Innovation

3. Product Innovation and Design

4. Business Process Innovation

5. The Digital Economy I. Information Search, Exchange and Interactivity

6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence

7. Artificial Intelligence

8. Social Media and Digital Opinion Leadership

9. The Diffusion of Innovation and Product Launch Strategy