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Media Management and Economics Series


About the Series

The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.

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Media Management Matters Challenges and Opportunities for Bridging Theory and Practice

Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice

1st Edition

Edited By Ulrike Rohn, Tom Evens
March 31, 2020

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and ...

Handbook of Media Management and Economics

Handbook of Media Management and Economics

2nd Edition

Edited By Alan Albarran, Bozena Mierzejewska, Jaemin Jung
April 20, 2018

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics ...

The Media Economy

The Media Economy

2nd Edition

By Alan B. Albarran
August 17, 2016

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis ...

Webcasting Worldwide Business Models of an Emerging Global Medium

Webcasting Worldwide: Business Models of an Emerging Global Medium

1st Edition

Edited By Louisa S. Ha, Richard J. Ganahl
November 13, 2006

Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of ...

The Social Media Industries

The Social Media Industries

1st Edition

Edited By Alan B. Albarran
February 26, 2013

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included ...

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