Media Management and Economics Series

Series Editor:

The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.

  • Handbook of Media Management and Economics book cover

    Handbook of Media Management and Economics

    2nd Edition

    Edited by Alan Albarran, Bozena Mierzejewska, Jaemin Jung

    The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields…

    Paperback – 2018-04-20
    Routledge
    Media Management and Economics Series

  • The Media Economy book cover

    The Media Economy

    2nd Edition

    By Alan B. Albarran

    The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis…

    Paperback – 2016-08-17
    Routledge
    Media Management and Economics Series

  • The Social Media Industries book cover

    The Social Media Industries

    1st Edition

    Edited by Alan B. Albarran

    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included…

    Paperback – 2013-02-26
    Routledge
    Media Management and Economics Series

  • Webcasting Worldwide: Business Models of an Emerging Global Medium book cover

    Webcasting Worldwide

    Business Models of an Emerging Global Medium, 1st Edition

    Edited by Louisa S. Ha, Richard J. Ganahl

    Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of…

    Paperback – 2006-11-13
    Routledge
    Media Management and Economics Series