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The Media Economy book cover

3rd Edition

The Media Economy

By Alan B. Albarran Copyright 2024
220 Pages 15 B/W Illustrations
by Routledge

220 Pages 15 B/W Illustrations
by Routledge

220 Pages 15 B/W Illustrations
by Routledge
Also available as eBook on:
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function... Read more

Preface

 

Acknowledgements

 

1. Understanding the Media Economy

 

2. Theories and Approaches Used to Examine the Media Economy

 

3. Key Concepts to Understand the Media Economy

 

4. Evolving Markets in the Media Economy

 

5. Streaming

 

6. Technology and the Media Economy

 

7. Globalization and the Media Economy

 

8. Regulation and the Media Economy

 

9. Consumer Aspects of the Media Economy

 

10. Finance, Valuation, Investment, and Labor in the Media Economy

 

11. Assessing the Future of the Media Economy

 

References

 

Index

Biography

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).

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